LUCA
MADAR
PARIS, FRANCE
2025
November 23, 2025 at 9:54:41 PM
- Operating between Los Angeles and his native France, Luca Madar is one of the rising figures of the new creative intelligentsia. Primarily a filmmaker and photographer, he co-founded the agency MDMA Advisory Services with Dorian Lafargue in 2022, followed by the brand Baag with Molly Fredrikson in 2025.
- SLN: Your idea of misery ?
L. M. : No ideas, no love, no money
- Operating between Los Angeles and his native France, Luca Madar is one of the rising figures of the new creative intelligentsia. Primarily a filmmaker and photographer, he co-founded the agency MDMA Advisory Services with Dorian Lafargue in 2022, followed by the brand Baag with Molly Fredrikson in 2025.
- SLN: Do you wish to be a star?
L. M. : Yes.
- SLN: Do you wish to be a star?
L. M. : Yes.
James Goldstein at the Sheats Goldstein Residence © Luca Madar
James Goldstein at the Sheats Goldstein Residence © Luca Madar
Parallel to his studies at Montpellier Business School and an introduction to production at the agency Birth, he has developed an artistic practice in visual creation. He is known to be capable of delivering complete marketing campaigns, image consulting, space design, and event management development, all bearing an easily recognizable, always aesthetically meticulous imprint. One envisions him in slow motion: draped in fur, adorned with a Napoleonic cockade, at the helm of a pristine white Rolls-Royce.
Noah Dillon © Luca Madar
CHATEAU MARMONT
CHATEAU MARMONT
- SLN: Your idea of misery ?
L. M. : No ideas, no love, no money
Madar harnesses Californian energy to fuel the ongoing creative renewal currently electrifying the Parisian scene. It was in Los Angeles that he connected with Noah Dillon and Chandler Lucy of the cult group The Hellp. In 2025, he joined them on their world tour to direct a feature documentary. Guided by a certain providential flair, he brings with him a distinctly French Grand Esprit (citing influences from FIP Radio to Serge Gainsbourg).
His portfolio reveals a vast network of locales and personas gathered from every corner of the West. He has photographed the legendary James Goldstein within the iconic Sheats Goldstein Residence; directed campaigns for Atelier Charmont des Noirs and Cannone; curated magazines; and designed limited-edition pieces. Most recently, he orchestrated the French debut for Post Party. Throughout his work, one finds that signature cinematic eye: a searing, sun-baked parking lot is transformed into an ancient arena; a few fleeting seconds become a lifelong obsession; and common plastic chairs are elevated to the status of sublime stalls.
SLN: Your idea of misery ?
L. M. : No ideas, no love, no money
Madar harnesses Californian energy to fuel the ongoing creative renewal currently electrifying the Parisian scene. It was in Los Angeles that he connected with Noah Dillon and Chandler Lucy of the cult group The Hellp. In 2025, he joined them on their world tour to direct a feature documentary. Guided by a certain providential flair, he brings with him a distinctly French Grand Esprit (citing influences from FIP Radio to Serge Gainsbourg).
His portfolio reveals a vast network of locales and personas gathered from every corner of the West. He has photographed the legendary James Goldstein within the iconic Sheats Goldstein Residence; directed campaigns for Atelier Charmont des Noirs and Cannone; curated magazines; and designed limited-edition pieces. Most recently, he orchestrated the French debut for Post Party. Throughout his work, one finds that signature cinematic eye: a searing, sun-baked parking lot is transformed into an ancient arena; a few fleeting seconds become a lifelong obsession; and common plastic chairs are elevated to the status of sublime stalls.
Dorian Lafargue and Nour Tournier’s wedding © Luca Madar
Dorian Lafargue and Nour Tournier’s wedding © Luca Madar
MDMA ADVISORY SERVICES (MD)
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MDMA ADVISORY SERVICES (MD)
SLN: Do you wish to be a star?
L. M. : Yes.
Luca Madar met Dorian Lafargue in 2021. Amidst the Montpellier youth to which they both belong, they immediately recognized in each other a kindred spirit and a strategic partner. What followed were years of prolific nocturnes and the crafting of ambitious blueprints, which eventually crystallized in 2024 with the founding of MDMA Advisory Services. Dedicated to high-fashion campaign production, the agency sees Madar helming the video direction while Lafargue commands the still imagery. Rapidly attracting an international clientele, the duo has expanded their repertoire into broader creative territories, including plastic arts, object design, and music.
Together, they have developed a sovereign aesthetic narrative that offers a definitive interpretation of "The Night" that defines us (MDMA notably conceived and produced the visual identity for Saints la Nuit). Plunging headlong into the heart of the post-industrial, they visualize an interior experience of ecstasy, where the occasional glitch betrays its very impossibility. Poised on the razor’s edge between corporate coldness and sun-drenched pastoral fields, they exploit a late-century hauntology that radically redefines our ideals.
Saints la Nuit is delighted to count Luca Madar among its key collaborators.
For all project inquiries and creative developments: contact@saintslanuit.com.
